We are an expert Social Media Marketing Agency who combine organic social strategy and advertising for platform leading results. Want the best game in social media for your organisation? No matter what it is, we pull apart the competition and drive dominance for you.

Starts with ideas that must be more creative than anyone else, we push everything through to commercialisation – how does it translate into value for money. If you’re spending in digital, you have to have multiples of return. If not, you you’re doing it wrong.

If you are going to win in Social Media Marketing, is about huge growth strategies, maybe starting small to begin with, but always there should be cumulative results. From training your internal resources, too fast growth and aggressive advertising strategies, we’ve done it all. And delivered outstanding success for our clients on all platforms.

Major Social Platform logos


Social Media Marketing Playbook

So, where to start? The introduction must have these key elements for your toolkit. It’s not necessarily to run them all, but to win in Social Media you’ll tick these boxes;

  • Creative Cut-Through
  • Social Media Calendar Planning
  • Winning the Influencer Game
  • Audience Targeting
  • Social Media Management Platforms
  • Growth Hacking Audiences
  • Advertising Support

The Best Social Media Agency playbooks, all?start with creative cut-through. ?First, get your design right, you need to own your style and territory. Without consistent design and tone of voice your message will be forgotten fast. Design is the foundation for the creative strategy. With design and style sorted, fill the strategy buckets up. What are the buckets? What are the themes that will make your social media shine? Getting those themes right is your Social Media character, your tone of voice (TOV). TOV is almost everything. It connects your social style to your brands / products to ensure your comms push commercial success, not just likes.


Serious Social Cut-Through

Social Media Marketing Spectrum

At Andmine we place huge emphasis on the WHAT your social media is going to say. In fact, we won’t be confident on results without having this is in a very strong place. And like everything online, we’re thinking how does it connect to the other cornerstones of your digital ecosystem? The bottom line is, if it isn’t interesting or doesn’t have superb cut-through, you’re going to get nowhere fast. So where is the Social Media sweet spot? So you all know what average posting looks like – posts getting a few likes. The other end is some crazy viral content that is click-bait interesting, but probably nothing to do with brand, product or services. Where it is really at, is that friend you know who’s got that natural charisma, gets huge engagement, and it seems effortless. That’s the brand character you need on social; relatable, entertaining, on-point. With one addition – aligned so it helps you sell, not just makes you heard. Just like SEO, it’s easy to build the wrong traffic.


Best Practice and Growth Hacking.

Assume we’ve you’ve got you setup with a killer TOV and social strategy. (Tick). Once we’ve got these buckets aligned, we start filling them up. Best practice builds in a 6-12 month calendar with a top-down posting approach. Without planning, you’ll run out of content that actually works or overpay for every interesting post you’re trying to get up. Rather, you want that micro-viral hit happening on every post, whether a well crafted hero video, or a quick off the cuff response. ?We build in targeting, advertising support, influencers, and mega important; audience building. Below is an example of the process run just to growth hack audiences for a single client’s social ecosystem. You can either try to wing this by living and breathing social media, or leverage us to leap frog the barriers to entry. Honestly though, all the best practice, tips and tricks in the world are going to tie back to the WHY of cut-through.

Advanced Social Media Audience Targeting.


Winning Social Media Marketing

Without going into every aspect here, as that is what our supporting articles are for, no platform gives it away for free. In fact since Google worked out how to suck in advertising dollars by playing the organic / paid game, Social networks have rushed to deliver the same “pay us” philosophy. Some like Facebook building elaborate targeting opportunities, you must be across every one of them to work out how to spend on their platform. When you pay for advertising on Facebook, done well, it can get you 10X, 100X the return for the same social content strategy. A good example of things out of whack is Influencers;

Paying Social Media Influencers… Do you, don’t you…? No, you don’t need influencers, but if you’re going to run with them, own them. The PR value of this space has changed dramatically over the past few years, where brands are waking up to the fly-by-night “I’ll add my name to anything for X”. Clients have come to us after spending $1000s for a single post with no return. Been there? There are too many opportunities in digital to do it wrong. The lowest hanging fruit is RARELY the buzzwords at the time. Influencers are a commodity the same as any advertisement. What return will you get? Be clear as awareness and exposure is never guaranteed. Get advocacy and get conversions. Own every aspect of your marketing and be critical of the returns.

So how to win? Leverage us, fill gaps you’re not solid on, and like any investment, get a clear return. We juggle all aspects of the social media landscape, bringing Cut-Through ideas first, and being ready to iterate into new campaigns as ideas can go stale fast. We hone in on what works, finding the perfect line between Average and Click-Bait.


Get In Touch

We are a digital agency who prides in delivering an end-to-end solutions for social media marketing. In fact, we’ve been telling people to cross promote their digital ecosystem for over a decade. Our integrated approach sets us apart enabling us to deliver more technical solutions. We have achieved?great results for brands inc. GoPro, Tassal, Metricon Homes, Melrose Health, Maxs, Tribe, Uber and many more. Get in touch and challenge us with your brand and business.

Sign Up
for Digital Advice and Event Invitations

We don't use a sales team, we rely on our 20+ years at the forefront of digital, and we love to share our knowledge.

To find out about our services, click and item above. For advice, tips, tricks and case studies check out our advice blog. We've been bridging technology and marketing for over 20 years, and confidently share commercial advice before we quote. If it's digital we do it. Go on, Test us;

Trusted by

Celebrate health
Vendor Advocacy Australia
ISO Certified
Sunday creek
Paypal
DepSkin.com
Amino Active
131 Pizza
DeeWhy Market
OJAY
Ebay
vissf
Beaumont
Melrose Health
Aqium Gel
Parker Lane
Fairfax Media
Nmiinsurance
Xavier
21st Century Education Agency
street kitchen
Fed Square
Green St Juice
Bulk Nutrients
National Relay Services
Drupal
McArthur Skincare
Australia Goverment
Melrose MCT
Royal Freemasons
Palace Cinemas
Brisbane Times
Smart Company
Bostik
tribe
University of Melbourne
Fortune Institute
CBRE
abc
Oakdale
Jetstar
Kay Burton
Australian organic foods
One Shift
Unsw Australia
Federation
Digital Agency Panitsync
Scrum
Cronos Australia
Magento
iPrimus
Mamma Lucia
MyAccount
Windsorsmith
Natralus Australia
LBG Australia and New Zealand
Grays Ecommerce
Ubertas Group
Van Egmond Group
Shell
White Suede
The Age
National Museum of Australia
MSAC
Bank of Cyprus
AC/DC
Hairhouse Warehouse
Anthill
Grow Rich
Victorian Government
Rock Pool Group
TPP
WTFN
Magento Solution Specialist
Movember
OMS
Melbourne Central
Fresh Cheese Company
Maxine
The Burger Cheese
Coles
Tek Ocean
GPT Group
Marshall White
Metricon
Smh
Uber
CSquared Executive
Tony and Guy
Watches of Switzerland
Positive Poster
Tassal
Rydges
Hanover
Moov Head Lice
Toy World
Appstore
Castran Gilbert
Grow Your Business
High Street Armadale
POSTER Magazine
Novvi
Rackspace
Max
Etihad Stadium
QV Skincare
passage to india
Forbes
Melbourne Heart
News
SunSense Digital Agency
TSB
Florsheim
BCG
Arthur Galan
Canberra
Telstra
James Buyer Advocates
Ello
Australian Physiotherapy Association
Acquia Drupal Certification
Bintani
Bondi Sands
MAP
ADP Payroll
Arc One
Jalna
Viktoria + Woods
Switzer
Matchbox
Garmin
CAN
Dusa
Sports Power
GooglePlay
Atlantic Group
Eway
Macmillan
Schiavello
Dial Before You Dig
Focus On Furniture
Crumpler
Elucent
Oracle
Ego Pharmaceuticals
Engine Swim
Dinosaur Designs
Chia
Liveoneday
Loan Market
BlackMores
Madman Entertainment
Engineers Without Borders
Google
RMIT University
Associated Press
Instant RockStar
Bigcommerce
Swin
Professional
Microsoft-Certified-Azure-Fundamentals
Heat Holders

Testimonials

The &Mine team is great to work with and went beyond the brief to deliver a family violence website which was both engaging and easy to use. The team is collaborative, understand the constraints and sensitivities of a government environment and work alongside you to develop creative and practical solutions and ideas. Stakeholders have only had positive feedback about the website including with comments such as the best government website I have seen. Christine Panayotou, Director Communications, Family Safety Victoria

More Testimonials
AndMine-Google-Partner-Signature
国产午夜福利在线观看视频 -国产精品毛片在线视频